Dr. Bullock’s research focuses on how message design can reduce barriers to information processing, and how effective information processing evoked through message design can facilitate persuasion. She explores these ideas in risk, health, and science communication contexts. In addition to her research, Dr. Bullock is also a communication practitioner, with previous experience working in public relations and advertising for agencies in Washington, D.C., and as a consultant on the Department of Health and Human Services’ “We Can Do This” COVID-19 vaccine campaign.
Shulman, H.C., Sweitzer, M., Coronel, J., Bullock, O.M., Bond, R., & Poulsen, S. (in press). Predicting vote choice and election outcomes from ballot wording: The role of processing fluency in low information direct democracy elections. Political Communication.
DeAndrea, D.C. & Bullock, O.M. (2021). How communicating about discrimination influences attributions of blame and condemnation. Human Communication Research. doi: 10.1093/hcr/hqab016
Shulman, H.C., Bullock, O.M., & Riggs, E.E. (2021). The interplay of jargon, motivation, and fatigue while processing COVID-19 crisis communication over time. Journal of Language and Social Psychology. doi: 10.1177/0261927X211043100
Bullock, O.M., Shulman, H.C., & Huskey, R. (2021). Narratives are persuasive because they are easier to understand: Examining processing fluency as a mechanism of narrative persuasion. Frontiers in Communication. doi: 10.3389/fcomm.2021.719615
Bullock, O.M. & Shulman, H.C. (2021). Utilizing framing theory to design more effective health messages about tanning behavior among college women. Communication Studies. doi: 10.1080/10510974.2021.1899007
Appiah, O., Eveland, W.P., Bullock, O.M., & Coduto, K.D. (2021). Why we can’t talk openly about race: The impact of race and partisanship on respondents’ perceptions of intergroup conversations. Group Processes & Interpersonal Dynamics. doi: 10.1177/1368430220967978
Bullock, O.M. & Hubner, A.Y. (2020). Candidates’ use of informal communication on social media reduces credibility and support: Examining the consequences of expectancy violations. Communication Research Reports, 37(3), 87-98. doi: 10.1080/08824096.2020.1767047
Shulman, H.C. & Bullock, O.M. (2020). Don’t dumb it down: The effects of jargon in COVID-19 crisis communication. PLOS One, 15(10): e0239524. doi: 10.1371/journal.pone.0239524
Eveland, W.P., Coduto, K.D., Appiah, O., & Bullock, O.M. (2020). Listening during political conversations: Traits and situations. Political Communication, 37(5), 656-677. doi: 10.1080/10584609.2020.1736701
Shulman, H.C., Dixon, G., Bullock, O.M., & Colon-Amill, D. (2020). The effects of jargon on processing fluency, self-perceptions, and scientific engagement. Journal of Language and Social Psychology, 39(5-6), 579-597. doi: 10.1177/0261927X20902177
Bullock, O.M., Colon-Amill, D., Shulman, H.C., & Dixon, G. (2019). Jargon as a barrier to effective science communication: Evidence from metacognition. Public Understanding of Science, 28(7), 845-853. doi: 10.1177/0963662519865687
Shulman, H.C. & Bullock, O.M. (2019). Using metacognitive cues to amplify message content: A new direction in strategic communication. Annals of the International Communication Association, 43(1), 24-39. doi: 10.1080/23808985.2019.1570472
Dixon, G., Bullock, O.M., & Adams, D. (2018). Unintended effects of emphasizing the role of climate change in recent natural disasters. Environmental Communication,13(2), 135-143. doi: 10.1080/17524032.2018.1546202